A full-service advertising and across channel marketing agency, Pentate Creative specializes in creating powerful marketing materials for social causes, non-profits, education, land development and destination clientele. Established in Hawaii, Pentate Creative consists of two principals, Tayte Brock and Penny Fitzgerald, with more than 30 years of combined experience developing brands, marketing materials and communications for clients world-wide.
Ms. Brock and Ms. Fitzgerald have been working together since 1994 and established the firm early 2004 as a unique, bi-coastal effort servicing needs of Hawaii and California clients. Pentate utilizes a virtual studio atmosphere to promote creativity and better time management. Pentate prides themselves in ensuring the utmost quality in project deliverables and customer satisfaction. All projects are developed with flawless execution, on time and on budget.
Tayte Brock, Principal and Creative Director
Currently the other co-owner of Pentate Creative, Tayte Brock was the former Director of Brand Strategy for Scient, an e-business innovator. As a brand specialist for this organization, Ms. Brock conducted many audits, workshops and developed strategies for companies looking to extend their business strategies online. Some of those clients included Avaya, Metlife, Creative Planet and Vectren (Indiana Gas and Electric).
Previously, she was the VP of New Media and Marketing at REZN8, establishing partnerships, new business development and delivering hi-profile projects for television, interactive, gaming and internet properties (i.e. CBS, Microsoft Xbox, Citi Group, ABC).
Prior to that, she was the Executive Producer for Novocom, an international television branding firm, where she assisted in launching television network identities world-wide including RTL, Prima Romania, SingTel, Sky, MSNBC, CNBC and DStv, South Africa. Her work at Novocom garnered several Emmys, BDAs, Tellys and a CLIO.
Previous to Novocom, she was the producer for CBO Interactive from 1994. Among other hi-profile clients venturing to the new online world, one of her projects was creating the "Sneak Peek" to reveal Microsoft's IE 1.0. The first browser in the world.
Penny Fitzgerald, Principal and Creative Director
As the co-owner of Pentate, Penny Fitzgerald has more than 15 years experience designing and packaging brands for a wide variety of products and organizations. She has worked with clients in full-product packaging such as Schwarzkopf and Dep and AromaVera, designing complete identity systems and full-channel advertisements.
Ms. Fitzgerald began designing websites when the web was in its infancy and has grown with it. Her site experience includes shevotes.org, Pro8mm, The City of Indian Wells, PSN Hawai'i, to name a few. For restaurateurs, she has created identities, marketing communications and opened Venice's James Beach, Canal Club, and Hollywood's 3Clubs, North.
Her media and entertainment experience includes Disney, Time Warner, Universal Music Group and 20th Century Fox to name only a few. For destination, her projects included The City of Indian Wells, communications for AAA Travel and a recent redesign of the Viceroy Hotel's image system for national advertising. While Ms. Fitzgerald's experience is broad across industries, she has deep knowledge in the field of design and high-impact, high-profile marketing communications. She excels in unique experiential design and maintains a comprehensive knowledge of the internet as a powerful communication vehicle.